Hi, I’m Krishelle.

I started my studio in a season of working part time, raising two little kids and renovating our home with my husband. It was A LOT. And while I’m still doing two of those things, I’m pretty happy to say I’m now fully in on this business.
Looking back, design has kind of always been there. I was the kid rearranging and redesigning my bedroom a million times, constantly crafting, and sitting in my room drawing. I’ve always loved making things and paying attention to the little details that make something feel just right. Funny enough, this work has brought me back to a lot of that younger version of myself. I still draw, only now those drawings sometimes end up woven into my clients’ brands.
But I think the part of this work I love most is getting to know you.
I’m curious about why you started your business. What you pictured for it before it even existed. Whether you were the kid constantly redesigning your bedroom too, or the one setting up a pretend shop, taking photos, writing stories, organizing everyone, whatever it was that gave little clues about the person you’d eventually become.
Because I’m not interested in just making you a beautiful brand or website. I want to understand the person behind it, where you’ve been and where you want to take it next. I listen closely, ask a lot of questions and notice the little things. That’s where I think the best design comes from.
I’ve always been genuinely curious about people, so that part comes naturally to me. And getting to translate everything I learn about you into something visual that feels unmistakably yours? That’s the part I could do over and over again.
Outside the studio, I live in Central Alberta with my husband, our two kids, Wylde and Wrynley, and our cat Jersey. Most mornings you’ll find me dropping the kids off at school, coming home for my second cup of coffee, lighting a candle and heading into my office to design.

Basically winning the lottery.

founder
creative director

hot sauce 
aficionado

Meet Krishelle